Inspiring an innovative
approach to travel
Hitachi Rail
Challenge
After investing in a global consumer survey on transportation behavior, Hitachi tasked Euronews with distributing the survey and raising awareness of Hitachi Rail’s innovative leadership and products within the rail and travel industry.
Concept
Euronews launched the Rail Revival section within Euronews Travel raising awareness of the report among audiences engaged with train travel content.
It was accompanied by an ad feature page hosting a visualised summary of the report and a native article supporting Hitachi Rail’s appearance at Innotrans 2024.
Campaign
DIGITAL
The survey was hosted on Euronews Travel, with traffic banners and survey ads across Euronews and Euronews Travel, and full sponsorship of the rail revival section.
SOCIALEuronews launched LinkedIn posts directing traffic to the report.
Results
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WEC – Fia World Endurance Championship
Driving engagement to global motorsports viewership
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Directorate General for Health & Food Safety
Getting to grips with the EU food supply chain
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European Centre for Medium-Range Weather Forecasts
Raising awareness of climate change services
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