Driving engagement to global motorsports viewership
FIA World Endurance Championship (WEC)
Challenge
The FIA World Endurance Championship (WEC) wanted to raise awareness and change perceptions of the WEC and Le Mans championships among global audiences.
Concept
Euronews crafted a bespoke branded content series produced by its award-winning creative agency, Embrace. The series published native articles sharing the exciting stories behind the WEC and offered post-coverage of the 2022 series races.
Campaign
TV
Euronews produced two brand films aired in English and French.
DIGITAL
The ad featured page hub hosted 2’ brand films, three native articles and a diverse range of video & display formats (Pre-roll Wallpaper, Interscroller & MPU) in English and French across euronews.com.
Results
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WEC – Fia World Endurance Championship
Driving engagement to global motorsports viewership
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