Spotlighting innovative technology
Huawei Connect Paris
Challenge
Huawei sought to amplify the Huawei Connect Europe and Innovation Day, inviting Euronews to develop a solution engaging audiences across TV and digital platforms.
Concept
Euronews produced a SciTech programme for this event and pop-up debate featuring esteemed industry experts, such as Jesus Contreras (EIT Digital COO), Horst Heitz (SME Connect Steering Committee), Afke Schaart (Huawei), and Amandine Laveau-Zimmerle (DIGITAL SME France).
Euronews’ moderator, Chris Burns, guaranteed an insightful conversation on the chosen topic: the challenges and benefits of digitalisation among European SMEs.
Campaign
Euronews organised a physical debate, also livestreamed on euronews.com.
Coverage included a “Sci-Tech” TV report and promos, 60-second social edits, and in-depth articles, all supported by co-branded traffic drivers.
Results
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