A voice of change
Fujifilm
Challenge
Fujifilm desired to position itself as a change-maker, inspiring a new healthy future in the health industry. Euronews was challenged with increasing brand exposure while positioning Fujifilm as an industry leader.
Concept
Euronews and Euronews Next hosted an interview with Fujifilm’s President and CEO, Teiichi Goto showcasing the company’s innovation in the healthcare industry. The interview was then published in a native article.
Campaign
Euronews and Euronews Next native articles with Fujifilm were available in English, German, and French, accompanied by various ad display formats and boosted via the Euronews Next Facebook page, driving visibility for Fujifilm and positioning its significance in the health industry.
Results
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