Celebrating Africa’s inspiring innovation
MTN
Challenge
MTN wanted to raise brand awareness with the latest “Inspire Africa” campaign, highlighting the face of a rising Africa, built by millions of men and women who establish, innovate and drive the continent’s growth.
Concept
Africanews created special episodes of “Inspire Africa” for our MTN partnership, accompanied by MTN promotion on Africanews TV and digital, for eight weeks in English and French.
Campaign
TV
Africanews aired its content in French and English, featuring four original shows of “Inspire Africa.” Each episode was broadcast 15 times, accompanied by two 6-second billboards per broadcast and four original promotions.
DIGITAL
Africanews featured content in French and English, ensuring broad accessibility for its audience. Each episode achieved 100% share of voice with fully branded sponsorship banners surrounding the content. Additionally, 500k traffic driver banners were strategically placed to redirect users to “Inspire Africa” content, maximising engagement and visibility for the series.
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