Reconnecting with
millennial travellers

IHG

Challenge

IHG wanted to drive awareness of the new IHG Rewards Loyalty Program, positioning IHG as a top-of-mind brand looking to create meaningful experiences for business travellers.

Concept

Euronews utilized its digital expertise and language capabilities to craft a highly engaging CTV and online video campaign reaching relevant business and leisure travelling audiences in France, Germany and the UK.

Euronews-Case-Studies_Euronews-x-IHG_visual_1

Campaign

Euronews utilized its digital expertise and language capabilities to craft a highly engaging CTV and online video campaign reaching relevant business and leisure travelling audiences in France, Germany and the UK.

Results

2 ^M

Instream Ad impressions
1.4 ^M

CTV Ad impressions
0.77 ^%

Instream Click-through-rate
95 ^%

CTV Completion rate

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Reconnecting with millennial travellers​

IHG

Challenge

Concept

Campaign

Results

Inspiring an innovative approach to travel​

Celebrating Africa’s inspiring innovation

Shedding light on today’s biggest tech trends​

Discovering new opportunities ​

Driving engagement to global motorsports viewership

Strengthening cybersecurity across Europe

A new vision for sustainable mobility

Reconnecting with
millennial travellers

Inspiring an innovative approach to travel

Shedding light on today’s biggest tech trends

Discovering new opportunities