Discovering new opportunities
Hong Kong Information Services Department
Challenge
Euronews was tasked with strengthening Hong Kong’s international business and financial hub position for business decision-makers and global talents, emphasising the city’s latest investments in innovation, technology, and professional services.
Concept
Euronews crafted a cross-platform campaign around “Spotlight,” highlighting Hong Kong’s strengths, leveraging local advertising expertise, and adapting the client’s TV spot with content promos in three languages (Greek, Hungarian, Portuguese).
Campaign
DIGITAL
Euronews launched “Spotlight” episodes in 7 languages accompanied by traffic drivers and online sponsorship with a 100% share of voice on the article pages.
SOCIAL
Social edits and boosts were imposed across Euronews accounts.
TV
Episodes of “Spotlight” are broadcasted each year in 7 languages, including three additional languages adapted for Hong Kong.
Results
-
-
-
-
-
WEC – Fia World Endurance Championship
Driving engagement to global motorsports viewership
Read more -
-
