Uncovering innovative

business solutions

Salesforce

Challenge

Euronews was tasked with raising awareness about Salesforce’s latest product offering, “Customer 360”, among UK and Ireland businesses.

Euronews-Case-Studies_Euronews-x-salesforce-mockup-video

Concept

Given the campaign objectives Euronews proposed a new, exclusive B2B CTV partnership between May and August 2021, promoting Salesforce’s ad in pre- and mid-roll slots.

Campaign

With a vibrant video-led approach, Euronews elevated its reach and brand awareness of Salesforce and established its 360° product in the business world.

Euronews’ partnership with Rakuten provided exclusivity across its B2B channels for clients, including Euronews, CNN, Reuters, and Bloomberg.

Results

2.57 ^M

Impressions delivered in the UK & Ireland
96 ^%

Average view rate in the UK, above the 90% benchmark
92 ^%

Average view rate in Ireland, above the 90% benchmark
640 ^K

Combined reach of unique users

Hitachi Rail

Inspiring an innovative approach to travel
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MTN

Celebrating Africa’s inspiring innovation
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SAP

Shedding light on today’s biggest tech trends
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Hong Kong Information Services Department

Discovering new opportunities
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WEC – Fia World Endurance Championship

Driving engagement to global motorsports viewership
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Cisco Systems

Strengthening cybersecurity across Europe
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Airbus

A new vision for sustainable mobility
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Uncovering innovative

business solutions

Salesforce

Challenge

Concept

Campaign

Results

Inspiring an innovative approach to travel​

Celebrating Africa’s inspiring innovation

Shedding light on today’s biggest tech trends​

Discovering new opportunities ​

Driving engagement to global motorsports viewership

Strengthening cybersecurity across Europe

A new vision for sustainable mobility

Inspiring an innovative approach to travel

Shedding light on today’s biggest tech trends

Discovering new opportunities