Breaking the mould, changing perceptions
Citi Group
Challenge
Through the promotion of their IPC partnership, Citi wanted to break the mould and change the way people perceive those with disabilities, raising awareness among driven, resilient self-starters who consume news & current affairs.
Concept
Euronews leveraged its strategic partnership with Rakuten CTV and provided a video-first approach solution broadcast on Rakuten TV across five territories, the UK, Bulgaria, Poland, Czech Republic and Luxemburg.
Campaign
From August to September 2021, the powerful and inspiring Citi video campaign was promoted through pre-rolls and mid-roll slots across Rakuten TV platforms via Euronews.
Results
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Driving engagement to global motorsports viewership
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