Shedding light on today’s biggest tech trends
SAP
Challenge
Euronews was tasked with promoting SAP’s brand mission and products, positioning it as a forward-thinking and trusted voice for European business leaders.
Concept
Euronews coproduced with SAP a videocast series, “Digital Business Motion,” featuring four episodes of insightful conversations between tech leaders about how technology is changing business and consumer experience.
Campaign
VODCAST
The ‘Digital Business Motion’ vodcast is available across all podcast platforms, Euronews Youtube and Euronews.com. The series featured four episodes highlighting leaders from Remote, Ericsson, Pandora and Maersk, amplified with content articles and sponsorship of our dedicated technology vertical, Euronews Next.
DIGITAL
In support of the vodcast, Euronews launched strategic and tactical positioning of brand ads in streams and premium traffic drivers across euronews.com, euronewsnext.com, and the Euronews YouTube channel.
SOCIALFurther promotion on Euronews Next Facebook and Euronews YouTube account increased the overall campaign reach.
Results
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WEC – Fia World Endurance Championship
Driving engagement to global motorsports viewership
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