Tackling future business challenges
Accenture
Challenge
Accenture wanted to kick-start the conversation as experts and provocateurs of the business world, increasing brand awareness across a key audience of C-suite entrepreneurs and decision-makers.
Concept
Hosted by lead correspondent Isabelle Kumar, Euronews crafted a 360° cross-platform campaign centred around the TV programme “Disrupted.” Audiences were left in awe of the world’s most inspiring and thought-provoking leaders who transformed businesses on a global scale.
Campaign
On Air
Euronews broadcast 6 x 15” episodes of “Disrupted” across our 9 languages editions. A strategic 30” TV spot campaign across Euronews in 5 languages, English, French, German, Italian and Spanish supported the editorial sponsorship of “Disrupted.”
Digital
We built a dedicated digital hub hosting all content including 6 episodes of “Disrupted” available in 5 languages, as well as 3 native articles and 3 exclusive virtual debates, “Disrupted Live” hosted by Euronews’ World Affairs Damon Embling.
Supportive Display Campaign
Strategical and tactical positioning of display formats and traffic drivers across euronews.com redirected to “Disrupted” dedicated hub.
Social Media
The campaign was heavily promoted thanks to engagement boosts on Euronews English Facebook & X accounts, including videos.
Results
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