Raising awareness of climate change services
European Centre for Medium-Range Weather Forecasts
Challenge
With an enviable showcase of extensive data contribution to various sustainable programmes and services, Copernicus’ wanted to raise awareness of its data products and climate change services.
Concept
Euronews launched a powerful TV campaign aimed at European viewers across the shows “Euronews Business,” “Euronews Travel,” and current affairs programme.
Campaign
TV
“Air Quality Europe” forecast on TV and digital including forecast by city.
Digital
Sponsorship of “Weather Europe” and “Climate Now” online hub, hosting monthly 5 minute TV episodes showcasing a briefing of Copernicus’ latest climate data and a report into key climate topics. Additionally, premium traffic drivers to native content articles and “Climate Now” episodes.
The online hub for the 360° activation included “Climate Now” TV episodes, monthly native articles with extensive use of Copernicus climate data on a key climate topic or event.
YouTube
Virtual debates with Copernicus and scientists from other institutions alongside key sustainability personalities, with social media promotion on YouTube and Twitter.
Results
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