Discover the world’s best-selling PDO cheese

 

Grana Padano

Challenge

 

Euronews was given the task of increasing Grana Padano’s visibility among food enthusiasts while strongly advocating for Italian-made food.

Concept

 

Euronews launched a powerful TV campaign aimed at European viewers across round our anchored shows Euronews Business, Euronews Travel, and current affairs programme.

 

 

Campaign

 

​Euronews broadcasted the special TV campaign in 10-second spots in both English and Italian.

Results

    • 3.4 K
      Spots across 9 linguistic editions
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