Raising awareness

of energy projects

Total

Challenge

Total wanted to raise awareness of its global sustainable energy

projects to an audience of opinion leaders in key markets.

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Concept

Euronews crafted a digital campaign that featured Total’s extensive range of renewable energy solutions across the globe.

Campaign

Euronews produced 6 native articles, all published on euronews.com and promoted organically on Flipboard.
Strategic placement of traffic drivers targeting business, technology, science, Europe and world sections, inviting targeted audiences to discover the articles.

Results

106 ^M

Individuals reached by the TV campaign
71 ^%

Of all repondents saw the campaign
81 ^%

Of Euronews viewers reached

146 ^%

Increase in brand positivity
99 ^%

Increase in brand consideration
183 ^%

Increase in awareness

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Raising awareness

of energy projects

Total

Challenge

Concept

Campaign

Results

Inspiring an innovative approach to travel​

Celebrating Africa’s inspiring innovation

Shedding light on today’s biggest tech trends​

Discovering new opportunities ​

Driving engagement to global motorsports viewership

Strengthening cybersecurity across Europe

A new vision for sustainable mobility

Inspiring an innovative approach to travel

Shedding light on today’s biggest tech trends

Discovering new opportunities