Unveiling cultural ties between Europe & China
Crossing Cultures
Challenge
CGTN desired showcasing the intricate connections of culture and artistic heritage shared between Europe and China while emphasising the importance of tradition.
Concept
Euronews initiated a fresh ‘Crossing Cultures’ programme to examine the history and shared heritage between Europe and China.
After a successful launch, its second season spotlighted a 360° cross-platform campaign in up to 10 languages.
Campaign
Euronews produced TV episodes of “Crossing Cultures” across seven language editions with a dedicated digital hub in 10 languages.
Accompanied by the programme, Euronews launched strategically positioned display campaigns on euronews.com and engaging social media boosts on our English Facebook & X accounts.
Results
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