Supporting Heineken’s green initiatives
Heineken
Challenge
Heineken wanted to think and drink Green with the launch of its latest sustainable cider brand, Inch’s Medium Apple Cider, targeting its message to eco-conscious 18-34 year-olds.
Concept
Euronews leveraged its extensive digital ecosystem, including Euronews Green, to deliver reach and engagement through the help of immersive creatives redirecting to a video ad.
Campaign
Through a Euronews ran a display campaign across euronewsgreen.com consisting of mobile interscrollers, ad banners and on-site pre-roll video and Euronews’ YouTube channels promoting the video ad.
Heineken was also the exclusive sponsor of Euronews Green environment for a given period of time, owning 100% SOV of the section.
Results
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WEC – Fia World Endurance Championship
Driving engagement to global motorsports viewership
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