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Actor and racing driver Patrick Dempsey at the start of Watches and Wonders in Geneva, 14 April 2026

Video. Patrick Dempsey and Usain Bolt light up luxury watch fair in Geneva

Updated: 17/04/2026 - 11:40 GMT+2

World famous actors and athletes have been taking centre stage at the Watches and Wonders trade fair in Switzerland with high-profile brand ambassadors increasingly being used by the luxury sector to boost its fortunes.

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