Hawaii overtourism: Residents beg tourists to stop visiting amid post-pandemic boom

Hawaii is suffering from overtourism.
Hawaii is suffering from overtourism. Copyright Getty Images
Copyright Getty Images
By Shannon McDonagh
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Tens of thousands of extra tourists are making Hawaii’s roads, beaches and restaurants practically unusable.


Hawai'i is one of the most popular holiday destinations in the world - with plenty of history, culture, and natural attraction to explore, what's not to love?

But being one of the top destinations for holidaymakers isn't all it's cracked up to be. The island state is burdened by overtourism - and it's becoming a big problem. 

Last year, tens of thousands of extra US tourists left Hawai'i in turmoil as it struggled to cope with unprecedented tourism demands.

All fully vaccinated travellers from the US were invited to skip quarantine and pre-flight testing last year, resulting in a host of complications across the group of islands.

Hospitality worker shortages, congested roads and 90-minute restaurant waiting times were just some of the problems the state tried to navigate last summer.

Plus, videos on social media showed tourists touching endangered Hawaiian monk seals and hiking on forbidden trails like Diamond Head (which has since implemented a reservation-only booking system to curb visitor numbers). 

Videos on social media showed tourists touching endangered Hawaiian monk seals and hiking on forbidden trails like Diamond Head.

One local Mayor went as far as to ask airlines to assist the state by decreasing the amount of incoming flights arriving there.

“We’re asking for just a pause, if you want to use that term,” Mayor Mike Victorino said at a press conference.

“We don’t have the authority to say ‘stop,’ but we’re asking the powers that be to help us in this sense.”

Why did airlines fail to cooperate?

Numerous flights from the same US cities are arriving in to Hawai'i on competing airlinesCanva

Hawaii’s close proximity to the United States means that it has taken the full brunt of tourists using relaxed travel restrictions as an opportunity for an island escape.

Mayor Victorino is responsible for overseeing the state’s second-largest island, Maui - one of the areas most stretched by increased demand.

Its 30 miles of unspoiled beaches draw in up to 300,000 arrivals each month, but current visitor numbers exceed even pre-pandemic levels.

For the first three days of its summer season in July last year, it received 35,000 tourists each day - providing airlines little reason to listen to the Mayor’s requests.

What do the residents of Hawai'i think of this influx?

Residents of Maui were recently left dismayed following news of a water shortage that would see them fined $500 (€426) for washing their cars, watering their lawns, and a list of other “non-essential” water-related activities.

People took to social media to express their concerns about the level of tourism in their areas.

Others feared the spread of COVID variants was causing already stretched businesses to serve at 50 per cent capacity on some islands in the archipelago.

“For more than a year, COVID-19 stopped everybody from going almost everywhere,” Victorino explains.

“And so now Maui has become - and the state of Hawai'i - a focus point for that pent-up demand. We’d like to welcome them, but we also realise that we only have so many beaches.”


Local experts say the high density of constant tourism will mean there is little reprieve for those living in the state.

How can Hawai'i work towards a more sustainable tourism framework?

The situation remains unmanageable for a number of reasons, explains Dr. Jerry Agrusa, Professor of Travel Industry Management at the University of Hawai'i.

“The Delta variant was killing people," he says. So residents of Hawai'i needed to be cautious when approximately a million people were coming into the country.

Dr. Agrusa says there are a number of factors beyond the pandemic that mean tourists and locals across Hawai'i are ending up in less than ideal circumstances.

Nayab Faheem / Unsplash
Maui has fallen victim to excessive numbers of arrivals since the beginning of JulyNayab Faheem / Unsplash

Some islands that comprise the state are best navigated by rental car, of which supplies are incredibly low. This has caused anger across the board as those who are lucky enough to hire vehicles congest important roads.


“There are so many tourists who just have not been able to travel for the past year and the pent up demand has made some people forget their manners.”

“The restaurants are all full, so people have to wait for sometimes more than an hour to 90 minutes just to get a table. The local residents, as well as the tourists, are all waiting and everyone is not happy when they are hungry and waiting.”

Hospitality workers across the state are being forced to work double time, leading to “tired and angry” workforces and dissatisfied tourists.

Can US visitors offset the problem?

Dr. Agrusa conducted a study of tourism in the state throughout the month of July last year, that asked hundreds of US visitors what they would be willing to do to ensure their stays benefit Hawai'i and its people.

Activities such as snorkeling in the Pacific Ocean near Oahu, Hawaii may become more costly for US visitorsCanva

He found that some of Hawaii’s overtourism problems could be addressed in the price points US visitors are prepared to pay in order to enjoy their stay.


Over three quarters of respondents stated they would be willing to pay more to support tourism experiences that are respectful of Hawaiian culture.

Approximately four out of 10 people also said they’d be happy to increase their restaurant bills by 10 per cent if it meant the food supply chain benefitted local suppliers more.

Tackling overtourism with excursion prices and public transport

Hawai'i relies heavily on the allure of its natural surroundings to make it a tourist hotspot.

Its community-first approach to island living has allowed it to remain one of the most unspoiled, ecologically diverse places in the world. Ironically, it’s these aspects that suffer the most when the islands are at capacity due to overtourism.

Its community-first approach to island living has allowed it to remain one of the most unspoiled, ecologically diverse places in the world.
Brian Bielmann / AFP
Will US tourists listen to the pleas of thousands of overstretched Hawaiian people?Brian Bielmann / AFP

Part of the state’s COVID-19 recovery included The Hawaiian Tourism Authority awarding the it a grant of over €1,700,000 towards stewardship programmes that would “manage, conserve, and revitalise Hawaiiʻs natural resources and environment.”


It is now hard at work developing solutions to offset the problems arising from this level of demand and keep its natural resources safe.

Measures including doubling fees on popular activities for out of state tourists and a pilot shuttle bus service have already been implemented to reduce the strain on activity providers and public transport.

Guests wanting to go snorkelling at Oʻahu’s famous Hanauma Nature Bay will now be expected to pay €20 instead of €10. Many local councils are touting the idea of a “visitor impact fee” for other attractions, too.

It will take time to establish if a more costly trip to the island is Hawaii’s route out of overtourism.

Locals living there argue that the best way to solve this problem is for people to simply stop travelling to their homeland while it is in its current state. Financial commitments and the post-pandemic rush described by Mayor Victorino make this a near-impossible task.

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