The Big Question The Big Question: What happens if Europe runs short of truck drivers? Despite rising fuel costs and mass shortages of drivers, Lyall Cresswell, CEO of the Transport Exchange Group is still confident that “there's a lot more efficiency [to] eke out of the market”. 01/06/2026
The Big Question The rising threat of antimicrobial resistance and its economic toll More people are expected to die every year from superbugs than cancer by 2050. Antibiotic resistance is ‘a major threat’ to our health and economy, according to Japanese pharma experts. 18/05/2026
The Big Question Cocoa prices drop: What happens to the farmers? “Let's compete at shelf but let's collaborate in the supply chain,” the CEO of Tony’s Chocolonely told Euronews. 04/05/2026
The Big Question Can sustainable aviation fuel save airlines from fuel insecurity? As we head towards carbon-neutral aviation in 2050, the sustainable aviation fuel industry is set to boom. We spoke to a key innovator to learn more. 20/04/2026
The Big Question Dreaming of becoming a founder? ‘Be critical of your own ideas’ “I always wanted to build something, and I just could not see myself working for someone, doing someone else's bidding”: Lieferando’s founder Christoph Gerber shares how he became a successful founder and entrepreneur. 06/04/2026
The Big Question The Big Question: Can AI save healthcare from collapse? “The opportunity is here to use this intelligence revolution to transform healthcare completely so we can lower the burden of disease and make sure that the citizens across Europe and the world can have better health outcomes in the future,” the CEO of HealthAI told The Big Question. 24/03/2026
The Big Question Meet the co-founder of Airbnb: ‘It was never meant to be a business’ Airbnb was first dreamed up in 2008, with people initially asking “how could you trust a stranger ever in your own home?” In 2025, $92 billion was transacted on the platform. So how did they do it? 23/03/2026
The Big Question The rise of the 'founder': Why is everyone a CEO now? As hiring slows across Europe, record numbers of professionals are rebranding themselves as a ‘Founder’ on LinkedIn. New data reveals a sharp rise in entrepreneurial titles — but is it ambition or necessity driving the trend? 09/03/2026
The Big Question ‘Consumers have become much more discerning,’ says PepsiCo CEO “Consistency really can help build strong brands,” PepsiCo’s CEO of International Beverages tells The Big Question. 11/02/2026
The Big Question The Big Question: Can Eurostar survive competition on the line? ‘If we want to have more passengers, we need to have more trains’, Eurostar’s Chief Financial, Strategy and Transformation Officer discusses their plans for growth. 09/02/2026
The Big Question Citroën only half-satisfied by easing of EU emissions ban, says CEO Europe’s carmaking industry is at an inflection point as Chinese competitors threaten the profitability of homegrown firms. Citroën CEO Xavier Chardon told Euronews the EU is listening to its carmakers, but more radical action is needed. 26/01/2026
The Big Question Security investment will create healthy tourism sector, says WTFI boss Europe sends and receives some of the biggest tourist numbers on the planet. Collecting that behavioural data could revolutionise the industry, suggests the president of the World Tourism Forum Institute. 12/01/2026
The Big Question Orange CEO: Bid for SFR important for European telecoms’ firepower Keeping consumer prices low isn’t the only priority when firms must scale to stay competitive, said Orange CEO Christel Heydemann. 29/12/2025
The Big Question The Big Question: How important is shipping for our economy? The decision on a levy on carbon emissions from shipping, proposed by the UN’s International Maritime Organization, has been delayed until 2026. But is the industry ready for a decarbonised future? 01/12/2025
The Big Question Wall Street trumps again: Why Europe still lacks financial firepower “Member states would feel much more comfortable about ceding power to supranational European regulators if they thought they were pro-growth,” said former commissioner Lord Jonathan Hill. 17/11/2025
The Big Question The Big Question: How many EV chargers does Europe need? “Unless the charging infrastructure keeps up, it will be difficult for the EV industry to sustain growth,” said Tata Elxsi CEO Manoj Raghavan. 03/11/2025
The Big Question Revolut Western Europe CEO: “Not specifically in a hurry” for licences Béatrice Cossa-Dumurgier said that while additional European licences would support Revolut’s business operations, the focus is on meeting customer needs through innovation. 20/10/2025
The Big Question Buying an electric car ‘is an act of faith’, says Hyundai Europe CEO “If you're the second preferred vehicle for the customer, you're the first one they're not buying,” Xavier Martinet, President and CEO of Hyundai Motor Europe, told The Big Question. 06/10/2025
The Big Question BYD: Should European manufacturers really be scared of Chinese EVs? “The conversion rate from test drive to purchase is outstanding in every market,” BYD’s Maria Grazia Davino told The Big Question. 22/09/2025
The Big Question Is this Swedish start-up the answer to Europe’s ammunition shortage? “Making short-term profit is not high on my agenda,” co-founder of Europe’s latest TNT production plant told The Big Question. 04/08/2025
The Big Question Apple, BP and Orsted: Can we trust corporate sustainability pledges? “If a product or an action damages the environment, it's not high quality,” Chris Hocknell told The Big Question. 21/07/2025
The Big Question The Big Question: How can Volvo compete with Chinese EVs? “There is really no protection in the form of tariffs. The only protection for our industry is that we shape up and we need to be more competitive,” Volvo’s CEO told Euronews. 07/07/2025
The Big Question The Big Question: Is Amazon good for Europe’s economy? Amazon VP Mariangela Marseglia discusses ‘The Everything Store’ and the major trends hitting the retail industry right now. 23/06/2025
The Big Question The Big Question: Why should Europe look to invest in Morocco? “In order to build the future of Europe, we need to focus on Africa,” Ali Seddiki, general director of the Moroccan Agency for Investment and Export Development, told The Big Question. 02/06/2025
The Big Question The Big Question: How can we cut house prices and keep using concrete? Paebbl’s technology could transform the construction industry and reduce concrete emissions by up to 70%. 26/05/2025
The Big Question Microsoft president: We want Europe to know that they can count on us “We want Europe to know that they can count on us,” Microsoft President, Brad Smith told Angela Barnes in the latest episode of The Big Question. 12/05/2025
The Big Question The Big Question: What’s the secret to Newsmax’s success? After an explosive debut on the New York Stock Exchange, Newsmax CEO Chris Ruddy joined Euronews’ business editor Angela Barnes on The Big Question to discuss the secret to the group’s success. 05/05/2025
The Big Question The Big Question: Can Europe survive without America’s money? “There is way too much at stake in this relationship to let that be damaged,” pleads the CEO of the American Chamber of Commerce to the EU. 28/04/2025
The Big Question Living in debt? Savings expert on how to ‘spring clean your finances’ “Nobody thinks that a credit card is actually debt,” warns Kevin Mountford, co-founder of savings platform, Raisin UK. 21/04/2025
The Big Question Millennials must invest to afford retirement: Here’s where to start Finimize CEO, Carl Hazeley, talks about how longer lifespans and an upcoming generational wealth transfer are likely to make investing even more crucial for millennials. 14/04/2025
The Big Question Europeans buy 42 pieces of apparel yearly: How much of it is wasted? Cascale CEO Colin Browne emphasises the importance of the textile and fashion industry working together, through brands, manufacturers and retailers, to address climate change. 07/04/2025
The Big Question The Big Question: Do you have the skills for the future of work? “You don't need to suddenly become a coder overnight. You just need to know how AI is embedded in your day to day,” LinkedIn’s Josh Graff tells Euronews. 31/03/2025
The Big Question The Big Question: Where is the biggest music market in the world? The music recording industry is seeing growth that ‘many other sectors would be incredibly envious of’, but what’s driving it? 24/03/2025
The Big Question ‘We make glass chips’: How Ephos is slashing data centre energy usage Ephos co-founder and CEO, Andrea Rocchetto, sheds light on how glass chips, instead of silicon chips, can revolutionise data centre energy efficiency. 17/03/2025
The Big Question Cyber threat may hit €10 trillion in 2025 says Splunk strategy boss Splunk Chief Strategy Advisor for Europe, James Hodge, emphasises the importance of cyber resilience for businesses and highlights which businesses are most at risk of attacks. 10/03/2025
The Big Question ‘The future is not supersonic, but hypersonic,’ says Booking.com CEO Booking.com CEO Glenn Fogel talks about the growing desire to travel, even as over tourism and sustainability concerns create challenges for travel companies. 03/03/2025
The Big Question The Big Question: Is Trump Europe’s biggest economic worry of 2025? “If you don't move forward, you fall off the bike,” is the warning from the European Bank for Reconstruction and Development’s chief economist, Beata Javorcik. 24/02/2025
The Big Question Space will be ‘an essential part of the future economy,’ says ESA “20 years ago, nobody would have ever imagined the dimension of what the internet brings today for daily life and I think space is in a similar situation,” Josef Aschbacher, director general of the European Space Agency, told The Big Question. 17/02/2025
The Big Question Why can’t Europe capitalise on its renewable energy capacity? The CEO of Hitachi Energy explains on the Big Question why Europe, and the rest of the world, needs to urgently invest in power grids. 10/02/2025
The Big Question The Big Question: Will Gen-Z spell the end of the alcohol industry? In Europe, 41% of people who don't drink alcohol are under 35 but what does this mean for the drinks industry? Founder of the UK’s largest independently owned soft drinks brand, Trip, discusses the changing consumer demands for alcohol-free beverages. 03/02/2025
The Big Question AI and energy too big for one wallet, Barclays Europe CEO says In this episode of The Big Question, Barclays Europe CEO, Francesco Ceccato, joins Euronews’ business editor, Angela Barnes, at the World Economic Forum in Davos, Switzerland. The bank boss shares his views on financing the AI boom and the “fragmented” capital markets in Europe. 23/01/2025
The Big Question The Big Question: Can disclosing emissions really boost your business? Some of the world’s biggest companies are reducing their emissions at a faster-than-expected pace, in some cases the equivalent of what an entire country can produce in a year. But what does the effort yield to their investors? 20/01/2025
The Big Question ‘That’s the dream’: What is Google most excited about right now? Google’s EMEA President Matt Brittin has seen over 50% of the planet gain access to the internet. Here are his takeaways from his time at the top. 13/01/2025
The Big Question Bye bye barcodes: QR codes could help reduce retail waste by 50% More barcodes are scanned each day than searches on Google. But they won’t be around for much longer, here’s what’s coming next. 30/12/2024
The Big Question €70 billion a year investment needed on infrastructure, says E.ON “If our competitiveness hinges on having the cheapest energy prices in the world, we have a problem,” E.ON’s CEO tells The Big Question. 16/12/2024
The Big Question The Big Question: Why does Denmark rank so highly on competitiveness? “It's difficult to continue being a winning country in a continent which is challenged a lot,” Thomas Bustrup told Hannah Brown on this episode of The Big Question. 09/12/2024
The Big Question The Big Question: What is the secret to being the world’s best brand? The world’s biggest brands have missed out on $200bn (€192bn) of revenue in the past year. What could they have done better? 02/12/2024
The Big Question Beyond Barbie: Why the toy industry is no longer just for kids The Barbie movie created a global cultural event and with at least 16 more films aimed at adults in the pipeline, could this signal the start of a new era in the toy industry? 25/11/2024
The Big Question The Big Question: What is competitive decarbonisation? By 2030, 53% of the world’s energy input will be wasted as excess heat. How can we put this to good business use? 18/11/2024
The Big Question ‘Nobody can take solar or wind hostage’ - How to keep energy secure “The more we go for clean energy, the more resistant we are to global conflicts because nobody can take solar or wind as a hostage,” International Energy Agency boss Dr Fatih Birol told Euronews. 11/11/2024
The Big Question How will impact investing change the face of charitable finance? Save The Children Global Ventures is aiming to raise $1bn in new forms of innovative funding for the charity’s mission by 2030. Here’s how. 04/11/2024
The Big Question ‘Geologically blessed’: How to build a battery without China “We very often confuse availability with reliability,” says Kazakhstan’s minister for industry. 28/10/2024
The Big Question Waste not, want not: Is sustainable industry viable? The UN’s Christophe Yvetot discusses the importance of solidarity in achieving the SDGs. 21/10/2024
The Big Question WMHD: What is the cost of poor mental health? Two thirds of people around the world struggle to access mental health support but can we afford to continue down this path? 04/10/2024
The Big Question The Big Question: Will a Trump win make equity markets great again? CEO of Euronext, Stéphane Boujnah, discusses building financial security, liquidity in Europe and the potential impact of a Trump win. 30/09/2024
The Big Question The flight of the Unicorn - how Estonia gained its wings Digitalisation has made the country a hub for tech unicorns, Sandra Särav, Estonia's deputy minister for Economy and Innovation, explains how they did it. 23/09/2024
The Big Question The Big Question: What is the economic impact of the Olympic Games? France spent €2bn on the Olympics - has the country benefited economically? Banque de France deputy governor, Agnès Bénassy-Quéré considers France’s current economic outlook. 09/09/2024
The Big Question The Big Question: How can AI help you climb the career ladder? KPMG’s Global Head of AI speaks to Euronews Business about his optimistic outlook on the applications of AI. 26/08/2024
The Big Question The Big Question: Why is it hard for banks to cut fossil fuel finance? In this episode of The Big Question, the European Banking Federation CEO shares his thoughts on ending fossil fuel investments and the problem with doing it too quickly. 12/08/2024
The Big Question AI adoption could boost European business but what’s holding us back? “Digital skills will actually become more important going forward in the workplace than your actual university degree,” says AWS. 22/07/2024
The Big Question The Big Question: What is the best way to drive innovation? “We cannot solve this on our own” : As the world faces increasing challenges, Siemens tells Euronews’ Hannah Brown on The Big Question how it is looking to start-ups to stay ahead with innovation. 10/07/2024
The Big Question ‘A new industry is coming’: How will AI help reimagine entertainment? “AI will connect them in ways that will empower the performer and empower the fan,” will.i.am explains the future of the music industry in an exclusive interview with Euronews. 25/06/2024
The Big Question Smile! Mastercard CEO Michael Miebach discusses the future of payments In this episode of The Big Question, Mastercard CEO, Michael Miebach, shares his view on the future of payments and whether Europe is prepared for AI cyber threats. 17/06/2024
The Big Question The Big Question: What makes a successful e-commerce business? “If you want to be a relevant, modern brand, you have to be able to sell across every surface area where consumers are spending their time,” says Shopify President. 03/06/2024
The Big Question Is it really worth studying business at university? “You should feel legitimate to have the ambition to become CEO, ministers, leaders of tomorrow.” 13/05/2024
The Big Question Energy, regulation and openness: How to make the EU competitive again “None of those goals will be achievable if we don't get back into a growth mode in Europe,” says Business Europe President, Fredrik Persson 29/04/2024
The Big Question Will using the cloud stop us achieving our green targets? ‘Cloud computing already has a bigger footprint than the aviation industry,’ warns Hewlett Packard Enterprise’s Matt Harris. 17/04/2024
The Big Question What's the outlook for interest rates? Barclays Europe CEO predictions Francesco Ceccato, the Chief Executive Officer at Barclays Europe, discusses when he thinks the ECB may begin cutting interest rates - and how the forthcoming elections may impact the markets. 20/03/2024
The Big Question ‘Don’t listen to your gut’: How to make a good business decision Leading business strategist Olivier Sibony explains the science behind reducing error and how to make good business decisions. 11/03/2024
The Big Question Microsoft President on how AI is going to change life as we know it In an interview with Euronews, Brad Smith, President of Microsoft suggests that if AI ‘is the most powerful technology in the world, shouldn't it have at least as much regulation as a carton of milk?’ 28/02/2024
The Big Question How two Dutch rail enthusiasts funded their own night train start-up Elmer van Buuren, CEO of a European night train firm, explains how he made his business dream a reality through community funding. 26/02/2024
The Big Question The Big Question: If AI is the solution, what is the problem? Businesses should think long and hard about whether AI is the best solution for their problems and invest in auditing to avoid unfair, biased and inefficient results, according to Eticas Tech CEO Gemma Galdón-Clavell. 12/02/2024
The Big Question Novartis doctor on Big Pharma’s battle against climate change If the healthcare industry was a country, it would be the fifth largest polluter on Earth. 01/02/2024
The Big Question Climate change may change the flavour of your favourite beer Carlsberg’s new CEO, Jacob Aarup-Andersen on how climate change may alter the flavour of your favourite beer and other challenges facing brewers. 23/01/2024
The Big Question Why are US exchanges more appealing to European companies? NYSE Vice Chair John Tuttle discusses why European companies are opting for US stock exchanges and how the upcoming US elections will impact the IPO market. 19/01/2024
The Big Question Learning languages helps you get ahead in business, says Nestlé Chair The chairman of Nestlé, Paul Bulcke tells The Big Question’s James Thomas “To be part of or to really enjoy being in a country, there is no better way than speaking in the local language.” 08/01/2024
The Big Question The Big Question: Why is it so hard to prevent terrorist financing? The Chief Financial Economic Crime Officer at Rabobank tells The Big Question’s Hannah Brown: “Behind financial crime, you have crime - drug addiction, terrorist financing and modern slavery. And this money has to enter into the system.” 18/12/2023
The Big Question The Big Question: Is Europe a good place to start a business? Roxanne Varza, director of Station F, the world’s largest start-up campus, reveals on The Big Question whether Europe is a good place for growth and shares her secrets for success. 04/12/2023
The Big Question Clean energy is 'unstoppable' but are climate goals still in reach? Are climate goals still reachable? The executive director of the International Energy Agency speaks to Euronews Business' Angela Barnes about whether the transition to net-zero by 2050 is really possible. 20/11/2023