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How brand strength rather than brand size can win the day at GPHG
Eighty-four watches are vying to be recognised the best in one of the 14 categories and for the most distinguished prize, the Aiguille d'Or. "Winning a GPHG prize in one of the categories represents a triple reward," says Brice Lechevalier.
Switzerland
From hotels to watches: the surprising versatility of a hospitality degree
In partnership with EHL
How are quality personnel trained for the hospitality sector and future managers taught to lead in other industries? We take a look at the world’s oldest hotel school adapting to today's job market needs.
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A history of art & innovation: the Grand Prix d'Horlogerie de Genève celebrates its 20th anniversary
The Geneva Watchmaking Grand Prix (GPHG) celebrates its 20th anniversary this year. Considered the Oscar of watchmaking, the event enables enthusiasts to look back at previous winners of the Grand Prix de l'Aiguille d'Or, the most coveted award in the competition.
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