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People inspect the BHV department store where fast fashion powerhouse Shein's first permanent store is set to open, Wednesday, 5 November 2025 in Paris.

Video. EU launches formal probe into fast fashion company Shein

Updated: 17/02/2026 - 14:59 GMT+1

If breaches are confirmed, Shein could face hefty fines, as the EU steps up enforcement of its digital rulebook against large tech companies.

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