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Earth News

Super Bowl ad sees ‘Science Moms’ urging action on climate change

The advert charts climate change through the life of a little girl, from birth to the day she heads off to college.

Culture news

Will book blurbs become a thing of the past?

As a major publisher stops forcing books to have author endorsements, is this the end of the road for the common cover practice?

Culture news

Explained: The alleged sex scandal impacting Japanese TV network Fuji

This alleged sex scandal is another dark chapter for Japan’s entertainment industry, which has not recovered from the Johnny & Associates abuse revelations in 2023.

Health news

Tobacco advertising bans do help lower odds of smoking, study shows

Researchers say a new pooled data analysis shows that bans on direct and indirect tobacco advertising should be expanded internationally.

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Tech News

Pinterest hit with privacy complaint for unlawfully tracking users

The French data protection authority could fine Pinterest if the claims stack up.

Business

Parisians say 'non' to global brands on culturally important sites

Cash-strapped Paris city council is under attack for allowing global brands to peddle their wares at historic sites.

Earth News

PR firms should drop fossil fuel companies as clients, says new report

UN Secretary-General António Guterres has described advertising and PR industries as key facilitators for the fossil fuel industry.

Food and Drink

UK to ban junk food ads for children

It’s big naps for Big Macs as the only way to see fast food advertising on British television is about to be after the watershed, as part of the UK government’s drive to improve public health.

Tech News

Online platforms’ advertising transparency checked by EU Commission

Election integrity and protection of minors are the other priority areas so far earmarked for DSA enforcement.

Tech News

Google faces antitrust lawsuit in the US over digital advertising tech

Google faces yet another antitrust lawsuit in the US after a major defeat over its search engine dominance in August.

Health news

Inside Norway’s plan to ban unhealthy food ads that target teens

A Norwegian proposal to ban unhealthy food advertisements doesn’t go as far as the UK’s rule but pushes far beyond other European countries’ efforts.

Business

Swiss news group Tamedia calls time on print as focus shifts online

The company blames 'a rapid change in media usage' and a shift in the advertising landscape for the situation, adding it is going to focus instead on digital offerings.

Business

Portugal seeks to fine companies using national flag to sell alcohol

A probe that coincided with the last stage of the Euros football championship finds that firms were infringing the advertising code.

Culture news

Adidas removes Bella Hadid from SL72 shoe ad amid pro-Israeli backlash

The official account of the Israeli embassy in Germany rejects that Bella Hadid is "the face of their campaign" in a post on X, recalling the fact that "eleven Israelis were killed by Palestinian terrorists during the Munich Olympics."

Climate

Meet the advertising exec who’s terrified of climate change

David Jones has worked on many famous advertising campaigns, but now his focus is climate change.

Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

Culture news

AI will become a ‘distortion pedal’ for comedic writing

Humour has long been a part of advertising, created by humans for humans. But now, artificial intelligence (AI) is getting a front row seat in comedy creativity.

The Exchange

Big screens bounce-back

In partnership with Media City

Advances in AI and data analytics are causing a boom in the billboard and outdoor advertising market. Interactive screens in public spaces are connecting with customers in fresh new ways – providing brands with a wide range of new opportunities to entertain, inform and promote their products

Business

What is mobility media and why it’s the next big thing in advertising

Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space?

Business

The new focus making digital dominate global ad spend

Spending on global advertising is set to rise by an overall 5% this year, with digital fueling the growth, according to new data.