Now playing Next Business From idea to impact: How to craft a campaign that resonates ‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing 29/06/2024
Now playing Next Culture news AI will become a ‘distortion pedal’ for comedic writing Humour has long been a part of advertising, created by humans for humans. But now, artificial intelligence (AI) is getting a front row seat in comedy creativity. 26/06/2024
Now playing Next The Exchange Big screens bounce-back IN PARTNERSHIP WITH MEDIA CITY Advances in AI and data analytics are causing a boom in the billboard and outdoor advertising market. Interactive screens in public spaces are connecting with customers in fresh new ways – providing brands with a wide range of new opportunities to entertain, inform and promote their products 19/06/2024
Now playing Next Business What is mobility media and why it’s the next big thing in advertising Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space? 19/06/2024
Now playing Next Business The new focus making digital dominate global ad spend Spending on global advertising is set to rise by an overall 5% this year, with digital fueling the growth, according to new data. 18/06/2024
Now playing Next Business Cannes Lions 2024: Here’s what to expect The global advertising and communications business is descending on the French Riviera to thrash out the future of creativity at Cannes Lions 2024. 17/06/2024
Now playing Next Green News Ban fossil fuel advertising worldwide, UN chief urges António Guterres called fossil fuel companies the ‘godfathers of climate chaos’ being ‘aided and abetted’ by advertising and PR companies. 06/06/2024
Now playing Next Tech News Belgium’s far-right spends big on Meta ahead of EU elections - expert Vlaams Belang on the far right and Belgium’s Workers Party on the far left are the biggest political advertising spenders in that country’s social media campaign ahead of the European elections. 30/05/2024
Now playing Next Green News Shell targeted by satirical billboard protest before London AGM Activism collective Brandalism claims the fossil fuel company’s tactics are “straight out of Big Tobacco’s playbook”. 15/05/2024
Now playing Next Culture news Apple apologises for 'tone-deaf' iPad crushing ad Apple has been dealt a crushing blow after being forced to apologise for its new iPad Pro advert, which features an array of cultural objects including instruments, books and cameras being destroyed, with the tablet computer held up in their place. 10/05/2024
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Now playing Next Tech News Online platforms' ad databases lack clarity as EU vote nears; study Most companies do not provide enough details for researchers to understand paid influence. 16/04/2024
Now playing Next Denmark Danish celebrities report Meta to police over fraudulent ads Presenters Divya Das and Kim Bildsøe Lassen are taking action after their images appeared in fraudulent ads on Facebook. 11/04/2024
Now playing Next Climate ‘A big irony’: Ski sports’ sponsors melt the snow athletes depend on Campaigners are calling on winter sports organisers to drop polluting sponsors as European ski slopes suffer the consequences. 16/03/2024
Now playing Next Tech News Under Armour spot sparks debate about AI use in adverts A sports advertisement posted by Under Armour sparked a debate among directors concerned about the future of the industry. 15/03/2024
Now playing Next Green News Shein ads could soon be banned in France under new fast fashion bill France's parliament has voted in favour of a crackdown on throwaway fashion. 15/03/2024
Now playing Next Tech News IAB Europe’s advertising bidding model uses personal data, court rules After clarification from Luxembourg, the Belgian Court of Appeal will now rule on the case. 07/03/2024
Now playing Next Culture news UK ban on 'overly sexualised' FKA twigs advert overturned The Calvin Klein ad featuring singer FKA twigs received two complaints and was banned in January. Now, the UK’s Advertising Standards Authority has said the image was not sexually explicit. 06/03/2024
Now playing Next Europe News Lawmakers ban foreign ad sponsoring three months before EU vote The rules will add to measures already in place for online platforms under the Digital Services Act. 27/02/2024
Now playing Next Green News Saudi Aramco and F1 in hot water over ‘misleading’ fuel adverts The oil giant has been presenting itself as a ‘sustainable’ fuels champion despite 99.99 per cent of its production being fossil fuels. 21/02/2024