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Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

Culture news

AI will become a ‘distortion pedal’ for comedic writing

Humour has long been a part of advertising, created by humans for humans. But now, artificial intelligence (AI) is getting a front row seat in comedy creativity.

The Exchange

Big screens bounce-back

In partnership with Media City

Advances in AI and data analytics are causing a boom in the billboard and outdoor advertising market. Interactive screens in public spaces are connecting with customers in fresh new ways – providing brands with a wide range of new opportunities to entertain, inform and promote their products

Business

What is mobility media and why it’s the next big thing in advertising

Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space?

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Business

The new focus making digital dominate global ad spend

Spending on global advertising is set to rise by an overall 5% this year, with digital fueling the growth, according to new data.

Business

Cannes Lions 2024: Here’s what to expect

The global advertising and communications business is descending on the French Riviera to thrash out the future of creativity at Cannes Lions 2024.

Earth News

Ban fossil fuel advertising worldwide, UN chief urges

António Guterres called fossil fuel companies the ‘godfathers of climate chaos’ being ‘aided and abetted’ by advertising and PR companies.

Tech News

Belgium’s far-right spends big on Meta ahead of EU elections - expert

Vlaams Belang on the far right and Belgium’s Workers Party on the far left are the biggest political advertising spenders in that country’s social media campaign ahead of the European elections.

Earth News

Shell targeted by satirical billboard protest before London AGM

Activism collective Brandalism claims the fossil fuel company’s tactics are “straight out of Big Tobacco’s playbook”.

Culture news

Apple apologises for 'tone-deaf' iPad crushing ad

Apple has been dealt a crushing blow after being forced to apologise for its new iPad Pro advert, which features an array of cultural objects including instruments, books and cameras being destroyed, with the tablet computer held up in their place.

Earth News

Danish pork maker admits ‘climate-controlled pig’ claims were wrong

It follows a ruling in Denmark’s first climate lawsuit last month.

Tech News

Online platforms' ad databases lack clarity as EU vote nears; study

Most companies do not provide enough details for researchers to understand paid influence.

Denmark

Danish celebrities report Meta to police over fraudulent ads

Presenters Divya Das and Kim Bildsøe Lassen are taking action after their images appeared in fraudulent ads on Facebook.

Climate

‘A big irony’: Ski sports’ sponsors melt the snow athletes depend on

Campaigners are calling on winter sports organisers to drop polluting sponsors as European ski slopes suffer the consequences.

Tech News

Under Armour spot sparks debate about AI use in adverts

A sports advertisement posted by Under Armour sparked a debate among directors concerned about the future of the industry.

Earth News

Shein ads could soon be banned in France under new fast fashion bill

France's parliament has voted in favour of a crackdown on throwaway fashion.

Tech News

IAB Europe’s advertising bidding model uses personal data, court rules

After clarification from Luxembourg, the Belgian Court of Appeal will now rule on the case.

Culture news

UK ban on 'overly sexualised' FKA twigs advert overturned

The Calvin Klein ad featuring singer FKA twigs received two complaints and was banned in January. Now, the UK’s Advertising Standards Authority has said the image was not sexually explicit.

Europe News

Lawmakers ban foreign ad sponsoring three months before EU vote

The rules will add to measures already in place for online platforms under the Digital Services Act.

27 February 2024

Earth News

Saudi Aramco and F1 in hot water over ‘misleading’ fuel adverts

The oil giant has been presenting itself as a ‘sustainable’ fuels champion despite 99.99 per cent of its production being fossil fuels.

21 February 2024