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Business

Christmas campaigns: How much do companies make from festive ads?

Festive TV adverts have woven themselves into the fabric of Christmas tradition - and the marketing budgets are only getting bigger. Euronews Business looks at just how lucrative this holiday season is for companies.

Earth News

UK bans SUV ads which ‘disregarded’ environmental impact

Adverts for a Toyota SUV have been banned in the UK on environmental grounds as Paris looks to push big cars out of the city with higher parking fees.

Tech News

Elon Musk's X sues media watchdog group over hate speech row

Media Matters has called the lawsuit "frivolous".

Tech News

European officials extend ban on Meta's behavioural advertising

Privacy officials said they were concerned about the illegal processing of personal data by Meta.

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Tech News

Meta offers ad-free versions of Facebook and Instagram in Europe

The move is to comply with EU online privacy rules that require an advertising-free version of platforms.

Culture news

Shoppable TV ads to be tested for first time in Australia

Australians will soon be able to try buying goods directly related to the TV programmes they are watching, and if successful the practice could be headed for mainland Europe. Shoppable adverts are already used by many US-based TV companies and increasingly in the UK.

Culture news

Watch these hilarious Halloween-themed videos promoting safer sex

AHF (AIDS Healthcare Foundation) has released two spooktastic videos, featuring both vampires and zombies highlighting the importance of safe and responsible sex.

Earth News

Why is Oatly offering free advertising space to Big Dairy?

Milk production is responsible for 2.8 per cent of UK greenhouse gas emissions, according to government statistics.

Tech News

Facebook and Instagram could charge users in EU for ad-free services

Meta plans to give European Facebook and Instagram users the option of paying for ad-free versions as a way to comply with new EU data privacy rules.

Culture news

OnlyFans billboards ruled 'not overtly sexual' by UK ad watchdog

Eliza Rose Watson's OnlyFans billboards have been cleared. "If a gambling or alcohol company can run their ads, which have far more devastating impacts, why not me?"

Earth News

What is greenhushing? The greenwashing tactics to look out for in 2023

Greenhushing, greenshifting, greencrowding: Greenwashing is getting harder to spot. Here are the latest tactics to watch out for.

Tech News

Meta posts stronger-than-expected profit as advertising rebounds

There has been a rebound in online advertising post pandemic.

Tech News

How major brands are unwittingly funding junk AI content online

Generative AI has led to an increase in websites producing low-quality or fake content - and major brands' advertising budgets may be funding them.

Tech News

'Tinderisation' effect: How advertising is taking on virtual tech

The advertising industry is at a crossroads of creativity, as our physical world increasingly meets virtual ones.

World News

Euroviews. Third-party cookies could crumble in Europe. Are there alternatives?

From contextual advertising to building strong, authentic relationships, companies that are able to adapt and embrace new strategies are likely to thrive in this new environment, Ayodeji Balogun writes.

World News

Euroviews. Are there any advertising taboos for power-hungry politicians?

As the GDPR turns five, certain EU lawmakers want to rip out some of its protections, so they can use our deeply personal information to tailor political ads and tip political elections and campaigns in their favour, Eleanor Brooks and Balazs Denes write.

Culture news

Vice Media files for bankruptcy

It's been an extremely tumultuous few weeks and months for many in the news media world. Fragmented audiences and the failure to find a sustainable economic model have forced a growing number of firms to downsize or close as Jonny Walfisz reports.

Climate

Google is profiting from climate change denial videos, report claims

The tech giant is reportedly still running ads on climate disinformation content, despite policies against it.

Culture news

Barbie and the art of the effective movie poster

The 'Barbie' posters and trailer came out this week. But what can Barbie tell us about modern movie poster trends?

Earth News

KLM court case: ‘Misleading’ ads axed - but lawyers aren’t happy

KLM has pulled its ‘Fly Responsibly’ ads - but environmental lawyers fear future greenwashing campaigns.