France has become the first European country to ban adverts for fossil fuels under a new climate law.
Announced on 22 August, the legislation prohibits advertising for all energy products related to fossil fuels such as petrol products, energy from the combustion of coal mining and hydrogen-containing carbons.
Adverts for natural gas are still allowed for now but new rules are set to be introduced in June next year.
Companies that go against the new law could face fines of between €20,000 and €100,000 with repeat offenders paying double the amount.
Does the ban completely prohibit fossil fuel adverts?
But critics from the same groups initially calling for the ban have argued that the new law allows too much leeway for companies to get around it.
“You will read everywhere that advertising for fossil fuels is now prohibited, but that’s not true!” Greenpeace France tweeted after the announcement.
They say that ads for gas can still continue as well as ads in other circumstances like sponsorship of events.
Others say it goes too far, especially given Europe’s current cost of living crisis. Supermarket bosses have argued that it prevents them from telling customers when fuel prices have dropped.
“If we have a reduction in the price of petrol, it’s a bit stupid if we can’t tell anyone,” said Édouard Leclerc, chairman of Leclerc supermarkets.
Where else have fossil fuel adverts been banned?
It means that fossil-fuelled vehicles, such as petrol cars and flights, can no longer be advertised in Amsterdam subway stations or around the city centre.
The decision to remove fossil fuel advertising from the city came after a mass movement in the capital headed up by the Reclame Fossielvrij (Fossil Free Advertising) initiative.
Femke Sleegers, coordinator of Reclame Fossielvrij said it came “at a crucial moment in the fight against climate change. Adverts that portray fossil fuels as normal worsen climate disruption and have no place in a city - or a country - that has complied with [the Paris Agreement].”
The city of Sydney in Australia is now looking to follow Amsterdam’s example after its deputy mayor Jess Scully compared the effects of fossil fuels to smoking.
Scully has just successfully passed a vote to prevent coal, oil and gas from being promoted on the city's properties and at city-run events.