Italian carmaker seeks to win over new customers with move away from traditional sports cars.
Lamborghini has unveiled what it claims is the world's first "super sport utility vehicle", capable of accelerating to 100km/h in 3.6 seconds.
The Urus, named after an ancient breed of wild cattle, can accelerate up to 305km/h and features an eight-speed automatic gearbox. It will be released to buy in Spring 2018 with a price tag around €171,000.
Volkswagen-owned Lamborghini is following Mercedes, Bentley and Porsche into the SUV space. Aston Martin and Rolls Royce are also planning their own models.