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Italian carmaker seeks to win over new customers with move away from traditional sports cars.
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Lamborghini has unveiled what it claims is the world's first "super sport utility vehicle", capable of accelerating to 100km/h in 3.6 seconds.
The Urus, named after an ancient breed of wild cattle, can accelerate up to 305km/h and features an eight-speed automatic gearbox. It will be released to buy in Spring 2018 with a price tag around €171,000.
Volkswagen-owned Lamborghini is following Mercedes, Bentley and Porsche into the SUV space. Aston Martin and Rolls Royce are also planning their own models.
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