Restaurants in New York City are celebrating Negroni Week as the famous cocktail celebrates 100 years since it was first concocted.
This year marks 100 years since the iconic Negroni was first concocted.
The cocktail has just three ingredients: dry gin, vermouth, and Campari but is well known as a classic apéritif.
Negroni week started on Monday and over 12,000 bars and restaurants are participating around the world.
Restaurants in New York City joined the celebrations.
Harry's, a bar and restaurant established in 1972 and located right near the New York Stock Exchange is one of the establishments taking part.
“In the last 4 or 5 years, we have seen a huge resurgence in the enthusiasm for classic drinks, so Negroni was a perfect fit for a Wall Street institution like Harry’s," said Faith O'Gorman, the director of business development at Harry's.
The legend of Negroni says Count Camillo Negroni asked a bartender in Florence, Fosco Scarselli, if he could add a splash of something stronger in his "Americano" which was a well-known cocktail of bitters and vermouth.
"Negroni had been a cowboy in Montana and Alberta, Canada, and a gambler and a fencing instructor in New York City for a number of years. He was pretty sporty, probably absorbed some American habits," said the Daily Beast's senior drink columnist and author David Wondrich. "He wanted this drink a little bit stronger."
Negroni's story was notably told in Florentine drink historian Luca Picchi's book Negroni Cocktail: An Italian Legend.
Negroni Week has 46 official charity partners.
Bars and restaurants pick a charity when they sign up for Negroni Week. To date, the venues have raised about $2 million for charitable causes.
Watch Euronews correspondent Michela Monte's report in the video player above.