20 years on, artists have teamed up to remake the video for the Spice Girls’ debut track, “Wannabe”.
This time around, “Girl power” – is promoted by highlighting a series of U.N. global goals for women and girls.
Lire: [Publicité] Ad That We Like:
TheGlobalGoals</a> – World // <a href="https://twitter.com/hashtag/WhatIReallyReallyWant?src=hash">#WhatIReallyReallyWant</a> <a href="https://twitter.com/hashtag/ATWL?src=hash">#ATWL</a> <a href="https://t.co/Cmm5UzQgZv">https://t.co/Cmm5UzQgZv</a> <a href="https://t.co/SpndxP5iDp">pic.twitter.com/SpndxP5iDp</a></p>— NSB Paris (NSBParis) July 27, 2016
“#WhatIReallyReallyWant,” features Bollywood actress Jacqueline Fernandez and well known artists from Nigeria, South Africa, the USA and Canada.
The video is directed by young British filmmaker, MJ Delaney who talked about her motivations and hopes for the film:
“I wanted to make this film because I care deeply about the messages within it. I always jump at the opportunity to make something that’s in keeping with my political views and issues that I think are important in the world and to make a film that will make a difference, which I hope this will. I also am a huge Spice Girls fan and I was 9-years-old when ‘Wannabe’ came about and fell in love with them and discovered girl power. So, it was sort of a perfect combination for me and a little bit of a dream job.”
Backed by Project Everyone , an organisation which aims to eradicate poverty, and SAWA , the global cinema advertising association. “#WhatIReallyReallyWant,” will be shown in cinemas around the world.