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The best eco fashion instagram accounts to follow now

The best eco fashion instagram accounts to follow now
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If you’re at all into fashion, you’re probably well aware of the sustainability and environmental issues currently surrounding the industry. In 2017 it was reported by the Global Fashion Agenda that if the industry doesn’t change, its impact on the climate is expected to increase by 49% by 2030.

If you’re looking for ways to reduce your own clothes consumption and move away from fast fashion (fashion that is cheaply and quickly produced to follow trends), take inspiration from these fashion accounts on Instagram - they all promote eco friendly fashion and offer tips for getting more life out of your current wardrobe as well as finding ways to shop more sustainably.

Faye’s a big believer in repurposing clothes, picking up treasures in thrift stores and shopping your own wardrobe. Tune in to her account @fayedelanty for a daily dose of style advice and a healthy dollop of wellness wisdom thrown in for good measure.

A fashion industry insider, Nicole Bennet has seen first hand the effect that fast fashion is having on the environment. Not only that, she believes that our trend following habits are getting in the way of our personal style and preventing us from properly exploring our own tastes. The Helm Society - @thehelm_society - runs events to raise awareness on the issues facing the industry and highlights designers that focus on sustainability. So if you’re looking for more inspiring independent brands with a good heart, this is good place to start.

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ASIAN BEAUTY // "I rarely post about the cosmetics I use because I don't wear makeup all that often. I also firmly believe that our unnatural preoccupation with physical beauty and attractiveness holds us women back in many ways, particularly if the time spent on grooming or comparing oneself to another could be better spent in areas of life that provide much more fulfilment and intrinsic satisfaction. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Plus there are plenty of websites, mags and YouTube channels for women to turn to should they wish to learn about contouring their faces or applying fake eyelashes. I can't recommend any though because I personally don't read or watch any ha! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So why am I writing this post about makeup then? Fair question. There's a couple of reasons actually. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Firstly, I have been asked about my beauty routine sooooo many times and it's more efficient if I write a post about it and refer our readers and followers to it, rather than painstakingly replying to each and every single email/message/comment (that's just sooooo inefficient!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Secondly, I am of #Asian descent (specifically, #Filipino) and thus finding #ethical, cruelty-free and vegan makeup to suit my skin tone has been a frustrating and arduous journey to say the least. To highlight just how big of a problem it has been, I still haven't found the right shade of foundation for my complexion and my eco journey is more than eight years in! I want to help others with similar complexion so they don’t have to waste the time and money I did. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now it's also at this point that I should mention that I do not care to make my own 'zero waste' makeup because quite frankly, running a growing business such as EWP as well as living and working on a 120-acre organic farm means that there is no time for DIY cosmetics, learning formulas and developing the skillset required. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So without further ado, here are the #crueltyfree and #vegan beauty brands I've tried, tested, currently use and can recommend..." to view the list of products editor @jenniferbnini uses, click on the link in our bio. ?@thebenmcguire ?#ecobeauty #sustainablefashion #greenbeauty #entrepreneurlife #ecowarriorprincess

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Started in 2010 by Jennifer Nini, Eco Warrior Princess has since developed into a global brand, highlighting and investigating environmental and conservation news, sustainable fashion, social justice and eco friendly beauty. @ecowarriorprincess offers a snippet of the wealth of resources and informative articles that can be found on the website, as well as pointing out some of the most exciting eco brands around today.

If you want to know more about what’s really going on in the fashion supply chain, head to the Fashion Revolution’s page, @fash_rev, which lifts the lid on the malpractices taking place and highlights the brands and movements that are actually making a difference. Focusing particularly on the labourers who make our clothes, this global movement is calling for greater transparency and working rights for factory workers supporting the industry.

A consultancy that helps businesses find sustainable solutions, Eco Age’s founder and CEO is Livia Firth - the woman behind the Green Carpet Challenge, which encourages celebrities to wear red carpet looks more than once. For those interested in finding ways to make their own businesses more sustainable, @ecoage is a particularly poignant account to follow.

Founder of ConsciousNChic, Kathleen offers up a daily dose of laid-back glamour and quick-fire wisdom from her Instagram account. If you’re looking to be pointed in the direction of sustainable brands that are actually chic, @consciousnchic offers exactly that.

Aditi Mayer’s account, @aditimayer, is truly a feast for the eyes; a dreamy compilation of subdued hues, rich textures and curious backdrops. Aditi shares her wisdom on eco friendly fashion as she travels the globe and delves into the sustainability practices of each place she visits.

A long time ethical fashion activist, Joshua Katcher set up the ethical vegan brand, Brave GentleMan, in 2010, offering impeccably made clothing and accessories to men in search of ethically made fashion. A big fan of thrifted, vintage and second- hand finds as well as ethical and sustainable living, his online magazine and Instagram account, The Discerning Brute, @tthediscerningbrute, is an extension of those values. Amongst the tailored coats and vegan biker jackets you’ll be given a glimpse into his own personal style as well as inspiration and advice on how to live your life more ethically, too.

Words:Bianca Barratt