"As the world is becoming more and more digitalised with 8.4 billion connected things in 2017, data protection is more important than ever. One of the key topics here at the Mobile World Congress is the General Data Protection Regulation which is coming into force in May 2018, replacing the existing data protection framework in the European Union and beyond," reports euronews' Sasha Vakulina.
Euronews asked Jessica Douglas, GDPR Services Leader at IBM Europe why GDPR will go beyond the EU and how will it change our lives.
"This new regulation applies to data subjects in Europe. So anybody acting in Europe - whether they are a European citizen or not - is counted. Equally organisations outside Europe are using the personal data of European citizens. They also must be concerned and act to protect that data," says Douglas.
"Imagine today that you have a bank account and an insurance product and each of those things is with the same organisation. So right now in some countries already you can ask that company to tell you all the information that they have about you. So in the future that will be true for all citizens in every part of Europe. They will have right to ask for that information in a timely fashion".
Organizations can be fined up to 4% of annual global turnover for breaching GDPR, or €20 Million.