Elections are becoming “increasingly datafied” as political parties tap into big data to target their messaging and this could have a “significant impact” at the ballot box, Britain’s Information Commissioner’s Office (ICO) said on Wednesday.
New EU rules come in this week, which aim to give us more protection - when it comes to our personal data. GDPR should make it easier for us to access information that companies hold about us. After all the scandals we've seen of - like Cambridge Analytica - many will be welcoming it.
Mark Zuckerberg's visit to the European Parliament coincides with the introduction of the EU's new rules on data protection, which requires companies to give European citizens greater control over their personal data. But some believe that all publicity is good publicity.