An apple a day keeps the doctor away, or so the saying goes. But not for the US software giant, which is facing its second headache in less than a week.
In southern China, counterfeiters have released a fake version of the keenly-anticipated Apple iPhone 6s, which uses the opposition Android operating system.
This just days before the official version is due to hit the shops, on Friday, September 25.
With critics saying the running time is slow and photos are blurry, the difference in quality seems to be apples and oranges.
But at less than a tenth of the price of the real deal, consumers might not hesitate to bite.