Shoppers were sent scrambling to capture the remarkable scene: a group of men heaving a coin-filled bath into a shop to buy the latest iPhone.
Analysts say the company is hoping to get customers to upgrade to pricier
devices in the face of stagnant global demand for smartphones
Here's all you need to know about the new iPhone models Apple just revealed.
This follows a worsening of relations between the two countries, with the US imposing tariffs on Turkish metal exports last week.
Better than expected sales results have pushed up Apple shares to record highs and the company's valuation to a trillion dollars
Snapchat, YouTube, Instagram: is all this time on smartphones bad for children?
The company is now slashing prices for battery replacements
A Vietnamese researcher demonstrates how to hack Apple's face-recognition software with a mask and it's not a piece of cake
With the launch of the new iPhone, here are a few tips to get the most out of an Apple device.
iPhone X screen cracked already? Here's how much it will cost to have it repaired in your country.
Warning to Apple fans: this video is painful to watch.
iPhone fans around the world have joined queues on the streets to be the first to get their hands on the new iPhone X
Ten years after its first iPhone, Apple has unveiled its latest and most expensive yet – the iPhone X, priced at $999.
Apple's new iPhone expected amid accusations of planned obsolescence
Police in the Netherlands have arrested five Romanian men on suspicion of stealing iPhones worth 500,000 Euros from a moving delivery truck
iPhone a ten-year-old revolutionary
Apple’s shares continue to rise, hitting new all-time highs in anticipation of the launch of its 10th anniversary iPhone later this year.
iPhone maker Foxconn is considering a display-panel plant in the United States, but says it has nothing to do with Trump's "America First" policy.
Belgian authorities issue a warning to police officers in the country about the possible arrival of a handgun designed to look like a smart phone
Nintendo is making a big push into gaming on mobile devices, trying to build on Pokemon GO's success by launching Super Mario Run on iPhones.
A switch to online ordering cut down the queues outside shops as Apple iPhone 7 went on sale, as Samsung says it will resume Galaxy Note 7 sales in South Korea at the end of the September.
First came anticipation, then disappointment for some Apple fans as the new iPhone 7 and 7 Plus went on sale.
Apple's decision not to have a headphone socket on the iPhone 7 has sparked protests and petitions and social media has been awash with criticism and witticism.
Apple has unveiled the highly-anticipated, new iPhone 7.
Apple is about to unveil its lineup of new products in San Francisco, expected to include the iPhone 7 and 7 Plus as well as the Apple Watch 2.
Apple has unveiled the future vision for its retail stores hoping that can help revitalise sales.