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What do you see in Google's #RorschachDoodle?

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By Euronews
What do you see in Google's #RorschachDoodle?

Today Google has decided to honour the memory of psychiatrist Herman Rorschach who went down in history for inventing the well-known inkblot test.

The ‘Doodle of the day’ allows users, acting as patients of the Swiss psychoanalyst, to interpret a series of symmetrical spots and then share their analysis on Facebook, Twitter or Google +.

Since the Internet giant launched its Doodles they have become hugely successful, with interactive versions often turning viral. As a result of their popularity, several studies have been carried out to assess the Doodles’ impact on business productivity. The Doodle dedicated to the 30th anniversary of PAC-MAN is reported to have cost businesses more than 120 million dollars.

The first Doodle was launched on August 30, 1998 to announce the presence of the two company founders, Larry Page and Sergey Brin, at the Burning Man festival in Nevada. Over the years, the company has continued to develop the concept of temporary adaptations of the logo.

At first the Doodles were only related to US culture, but expanded with the search engine to include regional versions of the homepage.

For over ten years there has only been a small team of 5 people who work on these illustrations. More than a thousand Doodles have been created which can be viewed on this page.