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Swiss police officers secure the area where customers queue to buy the new Royal Pop watch by Swatch and Audemars Piguet, in Geneva, Switzerland, Saturday, May 16, 2026

Video. Swatch appeals for calm as 'Royal Pop' watch fever spreads online

Updated: 18/05/2026 - 12:00 GMT+2

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

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