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Kelsey Robinson on why AI is creating more anxiety than impact in marketing

Video. McKinsey's Kelsey Robinson on the current marketing AI paradox

Updated: 29/06/2026 - 17:01 GMT+2

At Cannes Lions, management consultant Kelsey Robinson breaks down McKinsey's new research showing a paradox in AI adoption: marketers are widely using AI and excited by it, but many also fear its impact on their roles.

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