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IKEA’s Dorothée Gardon on AI, viral moments and brand control in the social media age

Video. IKEA’s Dorothée Gardon on navigating AI innovation and viral moments

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At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.

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