Beyoncé may have become the most decorated artist in the history of the Grammy Awards and Harry Styles may be celebrating taking home the most coveted prize of best album of the year, but we all know there's so much more mileage to be made from being seen stepping out in the right, or perhaps, wrong outfit.
Social media will ensure the most outrageous, glamourous or just plain mad fashion creation will be gawped and googled around the world and survive way after even the longest stretch limo has been cleaned and prepared for carrying another car full of celebrities and their entourages.
Euronews Culture loves fashion, fast or slow, so here's our brief selection of some who got it right on the night.
Bebe Rexha went back in time to the 1970s for inspiration for the show with her hot-pink Barbiecore look.
Prabal Gurung whipped up a custom sunny yellow chiffon look for country music singer Kelsea Ballerini with light-as-air back pieces she unfurled on the carpet.
Lizzo wowed in a bright orange Dolce & Gabbana opera coat adorned with flowers and a huge hood. The coat was entirely embroidered with handmade silk flowers, and the gown was silk with crystal mesh Swarovski details.
Ruffles, ribbons and romance were the themes conjured up by best new artist nominee Anitta's flowing Versace outfit which combined leather and lace.
No one would ever accuse Harry Styles of dressing down for an occasion. He walked the red carpet in a rainbow harlequin pattern jumpsuit adorned with Swarovski crystals designed by French brand Egonlab.
And last but by no means least on this mini list of stars is Taylor Swift. She wore a long two-piece sparkly skirt with a high-neck, long-sleeve crop top, all by Roberto Cavalli. And of course, all in her colour of the moment, midnight blue.