A decade after the first iPhone, Apple was set to introduce a new device on Tuesday (September 12). The redesigned high-tech iPhone, which was expected to come at a high price — up to about 1,000 euros, according to some analysts — will be launched alongside two other new phones: an upgraded iPhone Watch and a higher definition Apple TV.
The new launch comes amid accusations that the tech industry, which includes Apple, engages in a business strategy known as planned obsolescence, which deliberately shortens the lifespan of tech devices so consumers buy the latest ‘improved’ version, resulting in higher corporate profits.
According to the Daily Mail, a 2014 study “analysed worldwide searches for ‘iPhone slow’ and found that the search term spiked significantly around the time of new iPhone launch.”
The practice of planned obsolescence dates back the 1920s automotive industry when drivers were encouraged by General Motors to trade in cars long before their useful lives were over.
Losing its edge
Apple hopes its new high-end, high-cost phone, expected to be called the iPhone X, will silence critics who say the company has lost its innovative edge.
It features an edge-to-edge display with richer colors and facial recognition to unlock the phone without the need for a fingerprint reader or physical home button.
The two other models, expected to be called the iPhone 8 and iPhone 8 Plus, are intended to update the iPhone 7 and iPhone 7 Plus. They could also include some new features, such as a glass back similar to the iPhone 4 that would help facilitate wireless charging.
Planned obsolescence has led to ridiculous product cycles, and it’s time to say enough is enough https://t.co/rMauROVSly— adamjohnstonwpg (@adamjohnstonwpg) June 7, 2017