The 'Trump' sign has been removed from the Trump International Hotel and Tower in the Canadian city of Toronto.
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The ‘Trump’ sign has been removed from the Trump International Hotel and Tower in the Canadian city of Toronto.
The hotel’s new owner, US firm JCF Capital, has reportedly paid a six-figure sum to the Trump organisation to remove the branding as part of a management deal.
Trump Hotels announced its new hotel brand, Scion, last year.
Scion means “descendant of a notable family,” according to a company statement.
It was unclear when the Toronto building will be re-branded with the new name. The company’s website still lists the property as bearing the Trump name.
HNN_Steph</a> talked to <a href="https://twitter.com/hashtag/Trump?src=hash">#Trump</a> Hotels' CEO about the future of the company: <a href="https://t.co/OSc6YvQd1z">https://t.co/OSc6YvQd1z</a> <a href="https://t.co/iXUr3x7Rp9">pic.twitter.com/iXUr3x7Rp9</a></p>— Hotel News Now (Hotel_News_Now) January 26, 2017