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French President Emmanuel Macron is seen during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2026.

Video. ‘Macron effect’ boosts French eyewear designer

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In the Henry Jullien workshop, machines have been running at full speed since French President Macron appeared in public wearing the company's sunglasses. Founded in 1921 and specialising in high-end "made in France" eyewear, the company has seen its sales skyrocket in just a few days.

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