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One minute of Responsibility

One Minute of Responsibility, ads for a better world, is an initiative created in 2006 by ACT Responsible and Euronews to highlight public interest campaigns and promote social and environmental responsibility through creativity and innovation in advertising. The best campaigns are selected by our ethical committee and broadcasted on our channel, thus making this a truly global initiative. To discover the campaigns selected and learn more about the program visit the One Minute of Responsibility channel.

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One minute of Responsibility Library

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Oh Christmas tree (Fundația Conservation Carpathia)

Oh Christmas tree In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a

Oh Christmas tree In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a

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SOS Mata Atlântica 30 Years (Fundação Sos Mata Atlãntica)

SOS Mata Atlântica 30 Years A 360° trip through the Atlantic Forest with a song by Emicida. The campaign created by DPZ&T to celebrate the 30 years

SOS Mata Atlântica 30 Years A 360° trip through the Atlantic Forest with a song by Emicida. The campaign created by DPZ&T to celebrate the 30 years

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Get Cancer (Irish Cancer Society)

Get Cancer Country : Ireland Agency : Chemistry Strategic Communications Limited Advertiser : Irish Cancer Society

Get Cancer Country : Ireland Agency : Chemistry Strategic Communications Limited Advertiser : Irish Cancer Society

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Vultures Warn (Ministerio del Ambiente Perú)

Vultures Warn For generations we vultures, armed with our senses, have fought in silence. We’ve waged a battle against garbage, but now we’re losing

Vultures Warn For generations we vultures, armed with our senses, have fought in silence. We’ve waged a battle against garbage, but now we’re losing

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Mathieu (Accueil Bonneau)

Mathieu Country : Canada Agency : Publicis Canada Advertiser : Accueil Bonneau

Mathieu Country : Canada Agency : Publicis Canada Advertiser : Accueil Bonneau