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One minute of Responsibility

One Minute of Responsibility, ads for a better world, is an initiative created in 2006 by ACT Responsible and Euronews to highlight public interest campaigns and promote social and environmental responsibility through creativity and innovation in advertising. The best campaigns are selected by our ethical committee and broadcasted on our channel, thus making this a truly global initiative. To discover the campaigns selected and learn more about the program visit the One Minute of Responsibility channel.

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