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Users of the social media platform TikTok were being made into "unofficial ambassadors" to market unhealthy food brands.

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TikTok users encouraged to promote unhealthy food and drink brands

Agathe Bousquet, President of PR agency Publicis France

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How to spot and nurture female talent, by Publicis’s Bousquet

Chrissie Hanson, the chief strategy officer of the global media agency OMD speaks to Euronews Next at the Cannes Lion Festival

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Working in the metaverse? What brands need to consider now

Today consumers are flooded with choice thanks to powerful marketing and advertising industries.

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A marketeer's dilemma: Creating demand in a world that needs less

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Some early adopters of Tesla cars are calling out the company for charging them extra - as they see it - to use self-driving features

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Tesla's self-driving subscription frustrates its early customers

21/07/2021

Bettina Fetzer, Head of Marketing talks to Euronews Next

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Authenticity and openness are key leadership skills at Mercedes-Benz

22/06/2021