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Culture news

Could Jurassic T-Rex leather redefine luxury fashion forever?

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Culture news

Serviceplan CEO Haller on why "marketing is more important than ever"

Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

Business

Ferrari's marketing boss quits after backlash over first EV

The man who shaped Ferrari's image for more than a decade is leaving the company weeks after the troubled unveiling of its first electric car, with a former BMW executive drafted in to steady the brand.

Culture news

LEGO's Julia Goldin named European CMO of the Year at Cannes Lions

Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.

Tech News

You have to fail at AI to succeed, says Amazon Web Services executive

"AI is a wonderful thought partner — but it's not a tastemaker," says AWS marketing chief Julie White in an interview with Euronews Next.

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Culture news

European CMO of the Year: Chief marketers compete at Cannes Lions

From L'Oréal and Ferrari, to LEGO and Gymshark, 29 senior marketing leaders are competing for the inaugural European Chief Marketing Officer of the Year award at Cannes Lions.

Earth News

Big Oil accused of ‘climate gaslighting’ after over 1,800 ads analysed

A new analysis warns that some of the world’s biggest fossil fuel companies have entered a ‘gaslighting’ phase to bolster their profits.

Travel News

Blue Monday: How a travel agency’s PR stunt continues to sell holidays

Each time Blue Monday comes around, travel agencies seize the opportunity to market escapist holiday deals to beach destinations or cruises to sunnier climes.

Europe News

Influencer marketing in fast-fashion and food sectors under scrutiny

The European Consumer Organisation is raising the alarm about hidden advertising practices by influencers on social media for fast-fashion and unhealthy food.

Travel News

The TikTok effect: Has Jet2’s viral soundbite actually paid off?

Jet2 has praised the “unprecedented” success of its famous marketing campaign that took the internet by storm.

Culture news

Explained: Why the Taylor Swift backlash is already in full swing

“Can’t you just be nice to your fans for once? Haven’t you got enough of their money yet?” Here's why even some of the most dedicated Taylor Swift fans have had enough...

Business

Cheap deals and gaming: How China's Temu conquered Europe

Low prices and an aggressive marketing strategy, including a gamified shopping experience, made Temu one of Europe’s most downloaded apps in 2024.

Lifestyle

How Taylor Swift’s new era sparked the biggest branding trend of 2025

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

EuroVerify

Why does France want to crack down on cold calling?

France’s parliament voted to ban cold calling by companies without explicit consent this week. But will it work and how can we avoid scam calls?

The Big Question

The Big Question: What is the secret to being the world’s best brand?

The world’s biggest brands have missed out on $200bn (€192bn) of revenue in the past year. What could they have done better?

Culture news

Toy company Mattel mistakenly lists porn site on ‘Wicked’ doll merch

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The misprint is "not appropriate for children", Mattel said, while promising to "remedy" the mistake.

Travel News

Would you pay €80 for a souvenir of canned air?

You can find cans of local air in dozens of places around the world from the Swiss mountains to the Isle of Mann.