marketing

The Big Question

The Big Question: What is the secret to being the world’s best brand?

The world’s biggest brands have missed out on $200bn (€192bn) of revenue in the past year. What could they have done better?

02/12/2024

Culture news

Toy company Mattel mistakenly lists porn site on ‘Wicked’ doll merch

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The misprint is "not appropriate for children", Mattel said, while promising to "remedy" the mistake.

11/11/2024

Travel News

Would you pay €80 for a souvenir of canned air?

You can find cans of local air in dozens of places around the world from the Swiss mountains to the Isle of Mann.

01/11/2024

Lifestyle

The rise and fall of the Tupperware brand

With the latest news of Tupperware Brands filing for bankruptcy, we look back at how the container company pioneered practical design and a new marketing model.

19/09/2024

Business

Carlsberg sees 'fake' Spanish lager brewed in UK gulping into profits

A number of firms brand their beer as Spanish or Italian even though the products are brewed in the UK.

15/08/2024

Culture news

Why is the novelty popcorn bucket 2024's biggest cinema trend?

The internet is obsessing over movie-themed popcorn buckets, with each new design becoming an online sensation and elevated to coveted collectable. What in the seventh art is going on with the "War of the Popcorn Buckets"?

12/08/2024

Culture news

Exploring the genius (and terror) of the 'Longlegs' marketing campaign

Neon's promotional teasers for 'Longlegs' have gone viral for their creepy, reality-bending qualities. What other horror movies have successfully sold scares?

12/07/2024

Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

29/06/2024

Business

Brands and politics don’t mix? Think again argues CEO of Edelman

To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues.

26/06/2024

Business

The rise of the ‘Me economy’

Consumers are increasingly looking out for themselves, as they navigate cost-of-living crises and other personal challenges, according to global media agency Havas.

24/06/2024

Business

AI ushers in a new era of B2B marketing, says Dell

Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers.

20/06/2024

Business

What is mobility media and why it’s the next big thing in advertising

Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space?

19/06/2024

Work

From playground to production: How AI will transform creative work

Are you a creative and wondering how AI will change the way you work? From individual tasks to transformative production, Adobe’s Eric Hall explains how marketers can leverage AI’s exploding potential.

18/06/2024

Business

Cannes Lions 2024: Here’s what to expect

The global advertising and communications business is descending on the French Riviera to thrash out the future of creativity at Cannes Lions 2024.

17/06/2024

Green News

Governments call for crackdown on ‘fast fashion’ ahead of key vote

France is one of a quartet of EU countries calling for legislation allowing for additional levies on clothing companies who use a cheap 'fast fashion' marketing strategy

06/06/2024

Business

Temu's cash giveaway raises data protection fears

In exchange for the £50 payment, the site gets the right to use and publish people's photos, voices and biographical information among others.

29/03/2024

Culture news

'Dune: Part 2' is going viral for a bizarre movie tie-in product

Any publicity is good publicity... Even if it gives you nightmares. What happens when tie-in movie merchandising goes wrong?

30/01/2024

Culture news

Joker 2 logo revealed... And it’s grammatically all wrong

Time for a rant. And a nitpick. The new Joker logo is out for the upcoming film released in October. And it’s supposed to be 'Joker: Folie À Deux', not 'Joker: Folie Á Deux'...

19/01/2024

Travel News

Blue Monday: How a travel agency’s PR stunt continues to sell holidays

Each time Blue Monday comes around, travel agencies seize the opportunity to market escapist holiday deals to beach destinations or cruises to sunnier climes.

15/01/2024

Business

Christmas campaigns: How much do companies make from festive ads?

Festive TV adverts have woven themselves into the fabric of Christmas tradition - and the marketing budgets are only getting bigger. Euronews Business looks at just how lucrative this holiday season is for companies.

28/11/2023