At the World Travel Market 2016 in London, the leading event for the global travel industry, euronews spoke to Benito C. Bengzon Jr., Undersecretary for Tourism Development in the Philippines, about one of the country’s most important key market in Europe – the United Kingdom.

Last year we had about 5.4 million visitors. And for this year we are targeting by the end of December some 6 million visitors to the Philippines. I am pleased to share with you that the UK is our number one market out of Europe. So we generate somewhere between 150,000 to 170,000 visitors from the UK per annum. We are here in a very big way, this is the largest participation we’ve ever had in terms of booth space, we are talking about 366 square meters, and we are talking about 35 companies from the Philippines, this clearly shows you how important the UK market is for the Philippines.