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Florian Haller, the CEO of Serviceplan Group

Video. Serviceplan CEO Haller on why "marketing is more important than ever"

Updated: 26/06/2026 - 14:55 GMT+2

Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

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