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Olivia Ferdi, co-founder of Trip on The Big Question

The Big Question

Video. The Big Question: Will Gen-Z spell the end of the alcohol industry?

Updated: 03/02/2025 - 6:27 GMT+1

In Europe, 41% of people who don't drink alcohol are under 35 but what does this mean for the drinks industry? Founder of the UK’s largest independently owned soft drinks brand, Trip, discusses the changing consumer demands for alcohol-free beverages.

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The Big Question: Will Gen-Z spell the end of the alcohol industry?

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