A sign reading "Anti-inflation challenge, third price cut on more than 500 new products" at a Carrefour supermarket near Paris, 13 September 2023

Less is more: Why shrinkflation is sparking anger among French shoppers

Ever heard about shrinkflation? It happens when manufacturer's make smaller product but fail to change prices. It's not a new practice but it's being increasingly noticed in France by consumers as costs rise for everyday foods and provisions.