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A sign reading "Anti-inflation challenge, third price cut on more than 500 new products" at a Carrefour supermarket near Paris, 13 September 2023

Video. Less is more: Why French shoppers are angry over 'shrinkflation'

Updated: 20/09/2023 - 12:25 GMT+2

Ever heard about shrinkflation? It happens when manufacturer's make smaller product but fail to change prices. It's not a new practice but it's being increasingly noticed in France by consumers as costs rise for everyday foods and provisions.

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